Behind the design
Beats Flex: Made to create, created to Flex

Behind the design
Beats Flex: Made to create, created to Flex
 

Behind the design
Beats Flex:
Made to create, created to Flex

The ambition: make an accessible earphone that’s fit for the way we live today. An earphone that really shows up when we need it, and lays low when we don’t. From the main projects to the side hustle. One that’s made for everyone, every day.

The ambition: make an accessible earphone that’s fit for the way we live today. An earphone that really shows up when we need it, and lays low when we don’t. From the main projects to the side hustle. One that’s made for everyone, every day.

The ambition: make an accessible earphone that’s fit for the way we live today. An earphone that really shows up when we need it, and lays low when we don’t. From the main projects to the side hustle. One that’s made for everyone, every day.

The main priority was to include versatile features—like powerful, precise sound and a go-anywhere design—but make the earphones durable enough for the kind of days you can’t predict. When the hours involve scrolling feeds, taking calls, and making art, consistency is key. These needed to be solid without being too in-your-face.

“The beauty of this product comes down to our design north star: all-day usability,” says Jeff Bruksch, Head of Product Marketing, Headphones. “We wanted to make an earphone that would go with the flow, so it had to be super-useful without being obtrusive. The right set of features had to work together to pivot between standby and wherever audio takes you.”

The main priority was to include versatile features—like powerful, precise sound and a go-anywhere design—but make the earphones durable enough for the kind of days you can’t predict. When the hours involve scrolling feeds, taking calls, and making art, consistency is key. These needed to be solid without being too in-your-face.

“The beauty of this product comes down to our design north star: all-day usability,” says Jeff Bruksch, Head of Product Marketing, Headphones. “We wanted to make an earphone that would go with the flow, so it had to be super-useful without being obtrusive. The right set of features had to work together to pivot between standby and wherever audio takes you.”

The main priority was to include versatile features—like powerful, precise sound and a go-anywhere design—but make the earphones durable enough for the kind of days you can’t predict. When the hours involve scrolling feeds, taking calls, and making art, consistency is key. These needed to be solid without being too in-your-face.

“The beauty of this product comes down to our design north star: all-day usability,” says Jeff Bruksch, Head of Product Marketing, Headphones. “We wanted to make an earphone that would go with the flow, so it had to be super-useful without being obtrusive. The right set of features had to work together to pivot between standby and wherever audio takes you.”

It’s about rich sound coexisting with durability.Jeff Bruksch, Head of Product Marketing, Headphones

It’s about rich sound coexisting with durability.Jeff Bruksch, Head of Product Marketing, Headphones

It’s about rich sound coexisting with durability.Jeff Bruksch, Head of Product Marketing, Headphones

From there, the design fell into place. See: magnetic earbuds that snap together when worn around the neck, a frictionless Flex-Form cable for easy on and off, and Auto-Play/Pause that make it easy to jump from one thing to the next.

Welcome Beats Flex to the family, designed specifically to keep you in the flow, however you get there, whatever you make, whoever you are.

From there, the design fell into place. See: magnetic earbuds that snap together when worn around the neck, a frictionless Flex-Form cable for easy on and off, and Auto-Play/Pause that make it easy to jump from one thing to the next.

Welcome Beats Flex to the family, designed specifically to keep you in the flow, however you get there, whatever you make, whoever you are.

From there, the design fell into place. See: magnetic earbuds that snap together when worn around the neck, a frictionless Flex-Form cable for easy on and off, and Auto-Play/Pause that make it easy to jump from one thing to the next.

Welcome Beats Flex to the family, designed specifically to keep you in the flow, however you get there, whatever you make, whoever you are.

The product behind the story

The product behind the story

The product behind the story