Beats, in partnership with The Pokémon Company International, today announced a special-edition Pokémon x Beats Pill, a portable speaker collaboration that pairs two of the most beloved Pokémon with Beats' signature sound. The special-edition Pokémon x Beats Pill is here to unleash the energy of your music, inspired by the power of Pikachu’s brightest spark and the depths of Mimikyu's mystery.
“Pokémon Trainers are some of the most passionate in the world, and we saw an opportunity to channel that energy into something fun, unexpected, and created especially for fans,” said Chris Thorne, Beats CMO. “This collaboration unites two brands rooted in culture, giving fans a new way to express their love of Pokémon through sound.”
Featuring both beloved Pokémon on its grill, the front and back of the speaker incorporate the unmistakable electric yellow of Pikachu and a grayscale interpretation of the mysterious Mimikyu. This is the first time Beats has released a Pill with charms. The speaker comes with bespoke Pokémon charms including the iconic Poké Ball and the Beats “b” logo, as well as lightning bolts—a signature symbol for Pikachu. The special-edition Pill also features its own playfully interactive packaging design.
And just like the two powerful Pokémon featured on its exterior, this portable Bluetooth speaker's sound packs an electric punch. The Beats Pill has a bespoke acoustic system that delivers a deep, full bass and booming, room-filling sound. Listeners can also plug in via USB-C to experience high-resolution lossless audio, or wirelessly pair two Beats Pills together in Amplify Mode or Stereo Mode.
The special-edition Pokémon x Beats Pill offers up to 24 hours of battery life and is rated IP67 for dust and water resistance, making it perfect for inside the home, at the gym, on the beach, or anywhere else fans want to take it. Its color-matched removable lanyard and soft-grip silicone backing make it easy to bring along wherever the adventure leads. Users can even charge a compatible phone directly from the speaker via the included USB-C cable!
See Pikachu and Mimikyu in action in the electric trailer HERE. The special-edition Pokémon x Beats Pill will be available starting October 15 for $149.99 at apple.com and Target (online and select stores) in the US; at apple.com and Argos (online and select stores) in the UK; and at apple.com and Douyin in China.
About Beats
Founded in 2006, Beats was one of the first consumer electronics companies to bridge technology with sports, music, and fashion. Part of Apple Inc. and based in Los Angeles, Beats continues to innovate with a premium lineup of audio products and accessories. Known for its award-winning campaigns and culture-driven partnerships, Beats is dedicated to connecting with the next generation of music lovers—shaping how they listen, express themselves, and engage with music.
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