BEATS ELECTRONICS INTRODUCES NEXT GENERATION SOLO2: DESIGNED FOR SOUND, TUNED FOR EMOTION

29 May 2014

BEATS ELECTRONICS INTRODUCES NEXT GENERATION SOLO²: DESIGNED FOR SOUND, TUNED FOR EMOTION

Global Pre-Order for Solo² Opens Today at www.beatsbydre.com

Beats Also Debuts New Studio Colors and High-End Collaboration with Snarkitecture

Culver City, CA - May 29, 2014 - Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, is once raising the bar for excellence across both form and function with the introduction of the new Solo2 headphone.

In 2013 nearly four Solos were sold every minute in the US alone. With no signs of slowing down, Beats is taking the beloved headphone to the next level with Solo² offering a robust listening experience with a wider range of sound and enhanced clarity.

"When you think about Beats you think about iconic design, incredible sound, premium quality, profound comfort and of course, portability; we've worked hard to earn this reputation and along with that comes very high expectations," said Beats President Luke Wood. "Solo² delivers on all fronts while finding new frontiers in audio performance to bring the emotion back to music."

Solo² is designed with you and your lifestyle in mind

Sound: The Solo² headphone has a more dynamic, wider range of sound, with a clarity that will bring you closer to what the artist intended, whether you're into hip-hop, heavy metal, jazz, electronic, or country.

Design: The Solo² headphone maintains the same sleek, streamlined aesthetic as the iconic Beats Studio with fast flowing curves and no visible screws. Starting at the center of the flexible headband, the frame of the headphone has been curved
like never before, giving the Solo² a custom-fit feeling. The earcups have been ergonomically angled to complete this natural fit, with pivots for optimal comfort and sound delivery. Finally, the earcups' premium material helps dissipate heat and minimize sound leakage.

Colors: The Solo² headphone will be available in Black, White, Red, Blue, Gray, and Pink.

Partnership: Beats has once again teamed up with project (RED), making the red Solo² an official (RED) product, helping to fight the battle against AIDS.

Solo² headphone retails for $199.95 and is available globally for pre-order starting May 29, 2014 on www.beatsbydre.com. It will be widely available on June 1, 2014 also at www.beatsbydre.com and authorized Beats retailers.

The Beats Studio takes design and style to new heights

When we reimagined the legendary Beats Studio headphone, we reinforced our commitment to exquisite form, function, and most importantly sound. Today, we're extending the Studio color palette to include Champagne and Metallic Sky. Both colors compliment the fast curves and smooth surfaces of the Studio, enhancing the sound experience with sophistication and style.

The Beats Studio headphone in Champagne and Metallic Sky retails for $299 and is available at select retailers today. It will be available on www.beatsbydre.com in mid June.

Beats also announced a partnership with Snarkitecture, a collaborative practice operating in territories between the disciplines of art and architecture. Inspired by a shared love of music, the two teamed up to turn the iconic Studio headphone into a piece of art. The completely matte white object strips away the familiar colors and logos, so the headphone can be experienced in its purest form accompanied by Snarkitecture's famed Pillow made from white cultured marble.

The Snarkitecture X Beats retails for $600 and will be available on June 9, 2014 on www.beatsbydre.com.

About Beats Electronics, LLC
Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Culver City, CA.

CONTACT INFORMATION

Stephanie Saffer, Beats By Dre

press@beatsbydre.com

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