Formally established in 2008, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Through these world class offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Culver City, CA.


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  • 2008


    Beats Electronics was established with the release of the flagship Beats By Dr. Dre Studio Headphone.

  • 2012


    Beats Electronics owned 51% of an estimated 1 billion dollar premium headphone market.

  • Today


    Beats Electronics provides a premium sound experience at every touch point of the consumer’s life.