MUSIC IS INTEGRAL TO MY LIFE AND WORK. IT'S A CONSTANT SOURCE OF INSPIRATION AND ENERGY.
- Alexander Wang
Beats and Alexander Wang team up for a second time to design a special edition headphone to inspire people to take risks and make themselves heard.
Beats / Alexander Wang
Beats will always be about the music. It was also the first audio brand to ever successfully turn a headphone into a fashion statement.
In 2013, Beats launched its first collaboration with Alexander Wang. This special edition collection featuring the Beats Studio Pill and urBeats solidified the brand as a relevant player in the fashion world.
Fast foward to 2016, it was time to make another statement and team up for another collaboration.
- Alexander Wang
History is made by those who define their own path. Those who do the unexpected and go against what everyone else is doing. They challenge everything and make their voices heard.
Not everything is black and white. There's a grey area. With this collaboration, Alexander Wang wanted to reflect an undone luxurious design focused on textures and architectural lines. He also took a risk with the earcups. In fact, it was the first time Beats used this material on a headphone.
The result: a special edition Studio Wireless headphone that highlights the beauty of Dove Grey with never been done before croc-embossed Italian leather ear cups, polished accents, and a matching leather case.
TAKING RISKS IS EQUALLY IMPORTANT. YOU HAVE TO WALK AWAY FROM THE PACK AND MAKE DECISIONS THAT ARE NOT SAFE, AND MAKE THOSE DECISIONS WITH CONFIDENCE.
WHEN YOU ARE ABLE TO DEFINE YOUR LANGUAGE AND MESSAGE SO CLEARLY, YOU CAN CREATE ANYTHING AND THERE WILL BE INTEGRITY BEHIND IT.