STAY UNDEFEATED

Back the underdog. Push boundaries. Take a stand. That’s what Beats and UNDEFEATED both believe in, which is why we've joined forces for a third time with this must-have collection. Designed for those who are dedicated to staying ahead of the game, this latest collaboration is inspired by UNDEFEATED’s distinct tiger camouflage and fearless attitude. The collection includes a Beats Pill+ speaker in full camo and the first-ever customised range of BeatsX colours, each with its own special edition UNDEFEATED case and that signature Beats sound.




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HIDE WHEN YOU HAVE TO

The story of UNDEFEATED is just part of the larger history of camouflage that runs through multiple levels of culture, counterculture, music and fashion. For generations and across genres, camo has refused to back down or go out of style. It’s hip-hop. It’s punk. It’s reggae. It’s metal. It’s attitude. And it’s somehow both bold and discreet – simultaneously daring and understated – which is why it’s so versatile and universal.






“UNDEFEATED IS ROOTED IN HIP-HOP AND CULTURE, AND THAT CULTURE HAS ADOPTED CAMO AND THE MILITARY BASICS AS THE UNIFORM OF THE STREET. . . THE CAMO PRINT IS A METAPHOR FOR FALLING INTO THE SHADOWS BUT STILL BEING HEARD”.

– James Bond, UNDEFEATED co-founder


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STRIKE WHEN YOU WANT TO

The tiger camo pattern designed by UNDEFEATED is a badge of honour worn by those who live on their own terms. The bright orange UNDEFEATED logo featured in this collection represents camo’s loud side. In 1960, an orange inner lining was first introduced for US Air Force and Navy pilots to help them signal rescue teams when necessary. Both sides of camo are represented here, because it’s about choosing how you want to live and making your own moments.










WIN ON YOUR OWN TERMS

For our third collaboration, we went all out, designing the first Beats Pill+ with a customised grill and the first-ever customised BeatsX. All together, this special edition collection delivers premium acoustics with the style and attitude of one of streetwear’s truly groundbreaking brands.