Beats / sacai Collaboration
Get a first look at the new Beats by Dre and sacai collaboration – a BeatsX wireless earphone collection that celebrates individuality and personal expression. Together with Chitose Abe, the innovative mind behind the sacai fashion label, Beats President Luke Wood discusses the influences behind the design as well as their mutual appreciation for strong identity.
We caught up with Chitose and Luke at sacai’s Tokyo flagship store and studio to get a sneak peak into the creative process that brought these two brands together.
"WHEN I FEEL ANOTHER BRAND HAS A CHARM THAT'S MISSING FROM SACAI, IT MAKES ME WANT TO COLLABORATE WITH THEM"