TYLA YAWEH
The rise of a rockstar

TYLA YAWEH
The rise of a rockstar

TYLA YAWEH
The rise of a rockstar

Tyla Yaweh’s ascension from local sensation to chart topper

When Tyla Yaweh says he’s a rockstar … he means it. Ask him about his influences and he’ll rattle off classic rock bands, gospel singers, Miami rap icons and New York legends alike.

You might catch him in a music video in the back of a limousine with his best friend Post Malone, rocking out with a legendary drummer, or riding around in a sports car celebrating a winning lottery ticket.

It’s fun. It’s wild. But it wasn’t always this way.

Tyla Yaweh’s ascension from local sensation to chart topper

When Tyla Yaweh says he’s a rockstar … he means it. Ask him about his influences and he’ll rattle off classic rock bands, gospel singers, Miami rap icons and New York legends alike.

You might catch him in a music video in the back of a limousine with his best friend Post Malone, rocking out with a legendary drummer, or riding around in a sports car celebrating a winning lottery ticket.

It’s fun. It’s wild. But it wasn’t always this way.

Tyla Yaweh’s ascension from local sensation to chart topper

When Tyla Yaweh says he’s a rockstar … he means it. Ask him about his influences and he’ll rattle off classic rock bands, gospel singers, Miami rap icons and New York legends alike.

You might catch him in a music video in the back of a limousine with his best friend Post Malone, rocking out with a legendary drummer, or riding around in a sports car celebrating a winning lottery ticket.

It’s fun. It’s wild. But it wasn’t always this way.

THE COME UP

THE COME UP

THE COME UP

Tyla grew up in Orlando, Florida, the amusement park capital of the world. But things weren’t all magic, mascots and rollercoasters.

“Orlando is hood, it’s cutthroat. It’s rich. It’s poverty. It’s a little bit of everything,” he says. After getting caught up in some trouble, Tyla was kicked out of the house by his mom. The hustling, the street life he was involved with, was too much.

“I’ve been on my own since I was 14,” he says. “So I had to do what I had to do — I had to survive.”

Left to his own devices, Tyla did whatever it took to muster up enough money to get studio time. He crafted a single (which he refused to name) and uploaded it to a file-sharing site. Before he knew it, that single became a local sensation.

Tyla grew up in Orlando, Florida, the amusement park capital of the world. But things weren’t all magic, mascots and rollercoasters.

“Orlando is hood, it’s cutthroat. It’s rich. It’s poverty. It’s a little bit of everything,” he says. After getting caught up in some trouble, Tyla was kicked out of the house by his mom. The hustling, the street life he was involved with, was too much.

“I’ve been on my own since I was 14,” he says. “So I had to do what I had to do — I had to survive.”

Left to his own devices, Tyla did whatever it took to muster up enough money to get studio time. He crafted a single (which he refused to name) and uploaded it to a file-sharing site. Before he knew it, that single became a local sensation.

Tyla grew up in Orlando, Florida, the amusement park capital of the world. But things weren’t all magic, mascots and rollercoasters.

“Orlando is hood, it’s cutthroat. It’s rich. It’s poverty. It’s a little bit of everything,” he says. After getting caught up in some trouble, Tyla was kicked out of the house by his mom. The hustling, the street life he was involved with, was too much.

“I’ve been on my own since I was 14,” he says. “So I had to do what I had to do — I had to survive.”

Left to his own devices, Tyla did whatever it took to muster up enough money to get studio time. He crafted a single (which he refused to name) and uploaded it to a file-sharing site. Before he knew it, that single became a local sensation.

I’ve been on my own since I was 14. So I had to do what I had to do — I had to survive.

I’ve been on my own since I was 14. So I had to do what I had to do — I had to survive.

I’ve been on my own since I was 14. So I had to do what I had to do — I had to survive.

“It got like 30,000 downloads … we were like, ‘what the heck just happened?’”

With the buzz rising, Tyla created a music video for the song where he called the local radio station and requested them to play it, encouraging the thousands of people who watched the video to also take part. The radio station was lit up with so many requests they had to start playing the song.

“That gave me that vibe. Like, ‘yo, this is what I want to do. This is exactly that I want to do,’” Tyla says.

“It got like 30,000 downloads … we were like, ‘what the heck just happened?’”

With the buzz rising, Tyla created a music video for the song where he called the local radio station and requested them to play it, encouraging the thousands of people who watched the video to also take part. The radio station was lit up with so many requests they had to start playing the song.

“That gave me that vibe. Like, ‘yo, this is what I want to do. This is exactly that I want to do,’” Tyla says.

“It got like 30,000 downloads … we were like, ‘what the heck just happened?’”

With the buzz rising, Tyla created a music video for the song where he called the local radio station and requested them to play it, encouraging the thousands of people who watched the video to also take part. The radio station was lit up with so many requests they had to start playing the song.

“That gave me that vibe. Like, ‘yo, this is what I want to do. This is exactly that I want to do,’” Tyla says.

Suddenly he was performing showcases around the city, opening for national acts, making a name for himself. Local crowds were singing his music like he was an icon. It was around then that he met Post Malone and manager Dre London after opening a show for him. Post and Dre showed him love for the performance he put on, and introduced him to a producer who would would work on a track with Tyla called “4:44 am.” The song showcases Tyla’s catchy melodies over ethereal synths, keys and 808s. Dre called him to say the song was great. Shortly after that, Tyla packed his bags and moved to LA.

“I came out to LA with no fear, you know? I’m a rockstar — I’m going to make this happen,” he says.

Sleeping on floors. Sleeping in cars. In Venice Beach. On Melrose. On couches. At studios during 13-hour sessions. None of it bothered him.

Suddenly he was performing showcases around the city, opening for national acts, making a name for himself. Local crowds were singing his music like he was an icon. It was around then that he met Post Malone and manager Dre London after opening a show for him. Post and Dre showed him love for the performance he put on, and introduced him to a producer who would would work on a track with Tyla called “4:44 am.” The song showcases Tyla’s catchy melodies over ethereal synths, keys and 808s. Dre called him to say the song was great. Shortly after that, Tyla packed his bags and moved to LA.

“I came out to LA with no fear, you know? I’m a rockstar — I’m going to make this happen,” he says.

Sleeping on floors. Sleeping in cars. In Venice Beach. On Melrose. On couches. At studios during 13-hour sessions. None of it bothered him.

Suddenly he was performing showcases around the city, opening for national acts, making a name for himself. Local crowds were singing his music like he was an icon. It was around then that he met Post Malone and manager Dre London after opening a show for him. Post and Dre showed him love for the performance he put on, and introduced him to a producer who would would work on a track with Tyla called “4:44 am.” The song showcases Tyla’s catchy melodies over ethereal synths, keys and 808s. Dre called him to say the song was great. Shortly after that, Tyla packed his bags and moved to LA.

“I came out to LA with no fear, you know? I’m a rockstar — I’m going to make this happen,” he says.

Sleeping on floors. Sleeping in cars. In Venice Beach. On Melrose. On couches. At studios during 13-hour sessions. None of it bothered him.

I came out to LA with no fear, you know? I’m a rockstar — I’m going to make this happen.

I came out to LA with no fear, you know? I’m a rockstar — I’m going to make this happen.

I came out to LA with no fear, you know? I’m a rockstar — I’m going to make this happen.

“This is the American dream. So I know how to hustle. I know how to make myself come up from nothing. I’ve done it before and I can do it again.”

Tyla reconnected with Post Malone & Dre London through his manager Tes Siyoum. After seeing Tyla vent on social media about not having a support system and doing it all on his own, Tes offered him a deal and started bringing him around the team.

Two months later, at a party where Tyla and Post were hanging out catching a vibe, Post looked over to him and said: “You know what? I rock with you,” and the rest was history.

“That's my best friend,” says Tyla “We didn’t just make music — he didn’t just put me on shows — we grew a real-deal, genuine family friendship.”

Watching the “Tommy Lee” music video showcases the chemistry and camaraderie the two share. It’s like they’ve known each other their whole lives.

“This is the American dream. So I know how to hustle. I know how to make myself come up from nothing. I’ve done it before and I can do it again.”

Tyla reconnected with Post Malone & Dre London through his manager Tes Siyoum. After seeing Tyla vent on social media about not having a support system and doing it all on his own, Tes offered him a deal and started bringing him around the team.

Two months later, at a party where Tyla and Post were hanging out catching a vibe, Post looked over to him and said: “You know what? I rock with you,” and the rest was history.

“That's my best friend,” says Tyla “We didn’t just make music — he didn’t just put me on shows — we grew a real-deal, genuine family friendship.”

Watching the “Tommy Lee” music video showcases the chemistry and camaraderie the two share. It’s like they’ve known each other their whole lives.

“This is the American dream. So I know how to hustle. I know how to make myself come up from nothing. I’ve done it before and I can do it again.”

Tyla reconnected with Post Malone & Dre London through his manager Tes Siyoum. After seeing Tyla vent on social media about not having a support system and doing it all on his own, Tes offered him a deal and started bringing him around the team.

Two months later, at a party where Tyla and Post were hanging out catching a vibe, Post looked over to him and said: “You know what? I rock with you,” and the rest was history.

“That's my best friend,” says Tyla “We didn’t just make music — he didn’t just put me on shows — we grew a real-deal, genuine family friendship.”

Watching the “Tommy Lee” music video showcases the chemistry and camaraderie the two share. It’s like they’ve known each other their whole lives.

Ragerbøy

Ragerbøy

Ragerbøy

For the past year, Tyla’s been working on his album, “Ragerbøy,” which features collaborations with Post Malone and some of the biggest artists in music. Though the circumstances of the quarantine are heavy, and keep him from touring and living his usual rockstar life, it’s allowed him to hone in on his work.

“I was actually able to sit down and reflect on everything that I accomplished,” he says. He’s been able to connect with artists who appreciate his music and extend his network of collaborators in a genuine way.

Tyla describes the upcoming album as a chance to showcase what’s the next chapter for him. A chance to bring more light into the world.

Exactly what does that mean? A new sound? A new vibe?

“What do you expect from Tyla? You never know,” he says.

Spoken like a true rockstar.

For the past year, Tyla’s been working on his album, “Ragerbøy,” which features collaborations with Post Malone and some of the biggest artists in music. Though the circumstances of the quarantine are heavy, and keep him from touring and living his usual rockstar life, it’s allowed him to hone in on his work.

“I was actually able to sit down and reflect on everything that I accomplished,” he says. He’s been able to connect with artists who appreciate his music and extend his network of collaborators in a genuine way.

Tyla describes the upcoming album as a chance to showcase what’s the next chapter for him. A chance to bring more light into the world.

Exactly what does that mean? A new sound? A new vibe?

“What do you expect from Tyla? You never know,” he says.

Spoken like a true rockstar.

For the past year, Tyla’s been working on his album, “Ragerbøy,” which features collaborations with Post Malone and some of the biggest artists in music. Though the circumstances of the quarantine are heavy, and keep him from touring and living his usual rockstar life, it’s allowed him to hone in on his work.

“I was actually able to sit down and reflect on everything that I accomplished,” he says. He’s been able to connect with artists who appreciate his music and extend his network of collaborators in a genuine way.

Tyla describes the upcoming album as a chance to showcase what’s the next chapter for him. A chance to bring more light into the world.

Exactly what does that mean? A new sound? A new vibe?

“What do you expect from Tyla? You never know,” he says.

Spoken like a true rockstar.

The product behind the story

The product behind the story

The product behind the story

Top photo credit Chris Villa

Top photo credit Chris Villa

Top photo credit Chris Villa