Verdy Harajuku Day
A celebration of street culture, music, and fashion

Verdy Harajuku Day
A celebration of street culture, music, and fashion

Verdy Harajuku Day
A celebration of street culture, music, and fashion

After realizing there were no events in Japan where people like him could come together in one place, graphic designer Verdy decided to create one of his own—a festival where people can go to shop, and to share ideas.

After realizing there were no events in Japan where people like him could come together in one place, graphic designer Verdy decided to create one of his own—a festival where people can go to shop, and to share ideas.

After realizing there were no events in Japan where people like him could come together in one place, graphic designer Verdy decided to create one of his own—a festival where people can go to shop, and to share ideas.

Packed with 33 hand-selected streetwear brands and movements, the festival brings the world to Tokyo with a space for streetwear enthusiasts to get together and connect.

To bring the music aspect to life throughout the 3-day weekend, Beats helped create Verdy Sounds—a main stay pop-up dedicated to the music collectives and their merch drops.

Packed with 33 hand-selected streetwear brands and movements, the festival brings the world to Tokyo with a space for streetwear enthusiasts to get together and connect.

To bring the music aspect to life throughout the 3-day weekend, Beats helped create Verdy Sounds—a main stay pop-up dedicated to the music collectives and their merch drops.

Packed with 33 hand-selected streetwear brands and movements, the festival brings the world to Tokyo with a space for streetwear enthusiasts to get together and connect.

To bring the music aspect to life throughout the 3-day weekend, Beats helped create Verdy Sounds—a main stay pop-up dedicated to the music collectives and their merch drops.

This is a place where all the artists are equal.TOKYOVITAMIN

This is a place where all the artists are equal.TOKYOVITAMIN

This is a place where all the artists are equal.TOKYOVITAMIN

From Japanese staples like Takashi Murakami and Human Made to international names like Nike SB and Cherry, numerous iconic brands created exclusive products for the highly anticipated event, which took place October 12-14, 2019.

From Japanese staples like Takashi Murakami and Human Made to international names like Nike SB and Cherry, numerous iconic brands created exclusive products for the highly anticipated event, which took place October 12-14, 2019.

From Japanese staples like Takashi Murakami and Human Made to international names like Nike SB and Cherry, numerous iconic brands created exclusive products for the highly anticipated event, which took place October 12-14, 2019.

With Beats, Verdy collaborated on custom Beatsˣ and Beats Pill+ designs that celebrated the event and that were gifted to festival guests.

With Beats, Verdy collaborated on custom Beatsˣ and Beats Pill+ designs that celebrated the event and that were gifted to festival guests.

With Beats, Verdy collaborated on custom Beatsˣ and Beats Pill+ designs that celebrated the event and that were gifted to festival guests.