Sarah Feingold — Charlottenburg, Berlin

You don’t find Charlottenburg, it finds you. The open space culture welcomes creatives of all backgrounds to thrive in its natural surroundings, be inspired by its stunning architecture, and explore its parks. Named after late Sophia Charlotte of Hanover, Queen consort of Prussia, the area has deep historical traditions but remains a relevant purveyor of modern culture. Multi-creative provocateur Sarah Feingold landed in the area when she felt the urge to visit Berlin for the first time. Since that initial visit, she's never left. 

For Sarah, Charlottenburg’s inclusive and open community cultivates her creative process. She’s an artist dedicated to defining her own style in all that she does — writing, photography, and more. There’s nothing basic about Charlottenburg or Sarah’s multi-media approach to creative expression. She talked to us about Charlottenburg’s diversity, how its culture has influenced her personal vision, and how she views the future of media. 

“I want other girls that are younger and dark-skinned, or from Turkey or Morocco, to feel appreciated and that their ethnicity gets displayed in my work. That’s very important to me and why I’m doing what I’m doing now.”

- Sarah Feingold

play
play

You’re drawn to naturally clean environments that are very minimal but still organic, why is that? 
To be honest, a big luxury for me is space and being able to have your own space. I really like Charlottenburg, but I also appreciate Mitte and Kreuzberg a lot. It’s a different vibe. There are a lot of people and it’s very hectic, but when it comes to me I’m very calm and minimalistic. I prefer to be in this area of Berlin.

You've proclaimed yourself as a "constant creator". How would you describe what you do for work?
I was always very interested in art and beauty in general. While I was going to school, I took calligraphy courses and painting. I started a blog and posted on it every day with things I was interested in...and had really positive reactions. When I was finished with my studies I had the opportunity to make money with something I really loved doing. So, I took the chance and moved to Berlin.

Do you think Berlin has any influence on your open-mindedness?
Yeah, definitely. I lived in Frankfurt, I’m half Moroccan, my father is from Israel, and my parents always sent me to private schools. I’m a minority in Frankfurt and I was always the brown girl. When I was growing up...[in] school,  the girls in my class...didn’t really appreciate that kind of beauty. Sometimes they gave me a hard time but I was always very confident and conscious about myself. I want other girls that are younger and dark-skinned, or from Turkey or Morocco, to feel appreciated and that their ethnicity gets displayed in my work. That’s very important to me and that’s why I’m doing what I’m doing now.

Is there anything in your neighborhood that kind of exemplifies diversity?
Berlin in general is very mixed and very open-minded. If there was something that represents that for me in Berlin, I think, really everyday life to be honest. It’s not one specific restaurant, a park, or an open space, it’s more about the people you meet every day.

You live in a cultural melting pot, how do you maintain your individuality?
I think I created more and had the freedom to evolve. Not only the way I express myself but also I got closer to myself, I got to know myself better. It’s a never-ending process. I had the freedom to be myself and grow.

“I think I created more and had the freedom to evolve. Not only the way I express myself but also I got closer to myself, I got to know myself better.”

- Sarah Feingold

In terms of how you express yourself, is it through fashion, or beauty, or is it through writing? 
It’s a mix of creating what I want to create and also getting better at what I’m doing.

You found your style by sharing your opinion and aesthetic with your peers. What are those conversations like and how have they ended up in your work?
My work really displays the kind of phases I’m going through. I like to change a lot lately. It can be a different hairstyle or trying on new clothes that have a completely different style. I like to try on new things. It’s more curiosity right now and finding my own style, really.

What color would you say you identify with this time of year? What does that color feel like?
I’ve been very focused on green since my friend text me about a project and asked if I was interested. Plants have surrounded me and I’ve been walking around a lot. So maybe I’m feeling green. I connect it with a simple, nice life and fresh oxygen, which makes me feel good.