Music Meets Fashion

Beats / Alexander Wang

Beats will always be about the music. It was also the first audio brand to ever successfully turn a headphone into a fashion statement.

In 2013, Beats launched its first collaboration with Alexander Wang. The special edition collection featuring the Beats Studio, Beats Pill+, and urBeats, solidified the brand as a relevant player in the fashion world.

Fast foward to 2016, it was time to make another statement with a new collaboration.



“Music is integral to my life and work. It’s a constant source of inspiration and energy.”

- Alexander Wang

Make Yourself Heard

History is made by those who define their own path. Those who do the unexpected and go against what everyone else is doing. They challenge everything and make their voices heard.

Not everything is black and white. There's a grey area. With this collaboration, Alexander Wang wanted to reflect an undone luxurious design focused on textures and architectural lines. He also took a risk with the earcups. In fact, it was the first time Beats used this material on a headphone.

The result: a special edition Studio Wireless headphone that highlights the beauty of Dove Grey with never been done before croc-embossed Italian leather ear cups, polished accents, and a matching leather case. 

“Taking risks is important. You have to walk away from the pack and make decisions that are not safe, and make those decisions with confidence.”

–Alexander Wang

Details Make A Difference

"WHEN YOU ARE ABLE TO DEFINE YOUR LANGUAGE AND MESSAGE SO CLEARLY, YOU CAN CREATE ANYTHING AND THERE WILL BE INTEGRITY BEHIND IT."

–Alexander Wang