WHAT INFORMATION DO WE COLLECT ABOUT YOU AND HOW DO WE USE IT?
Types of Information We Collect
Personal information means information that can be used to identify and contact you. You need to submit personal information to access certain aspects of the Site and to access or use certain of the Beats Features.
We collect personal information when you subscribe to the Beats Army; create a Beats account; participate in feedback forms, product reviews, questionnaires, surveys, contests or sweepstakes; purchase a product through the Beats Features; register a product; request product availability updates; download a software update or application; or receive customer or technical support.
We may collect information from you such as your name, address, zip code, email address, telephone number, language, gender, location (GPS) information, and date of birth when utilizing the Site and Beats Features. When registering products through the Site we also collect information about your products and where you purchased your products. When you are purchasing products through the Beats Features, you will also be required to provide a billing address and credit card or other payment information. No information of this type will be collected unless you have decided to purchase one of Beats' products.
When you share information and Site links with family and friends and others, send products, or send or share Beats promotions and marketing materials, Beats may collect the information you provide about those people such as name, address, email address and phone number.
We may also collect information when you register for a Beats account by logging into an account that you already have with certain third-party social networking sites (“SNS”) (including, but not limited to, Facebook and Google+) via our Beats Features. For example, the Beats Features allow you to create an account and login using your Facebook account credentials through Facebook Connect. If you are not currently registered as an account holder on the Site and you click on “Sign in Using Facebook,” you will first be asked to enter your Facebook credentials and then be given the option to register and create a Beats account. We may gather information regarding your contact lists and SNS information and profile.
We may combine information you give us with other information from Beats sources, transactions and communications. This may include, but is not limited to, information from Beats retail stores, direct mail, catalogs, events, products and applications or other Beats interactions. We may combine that information with data that is publicly available and data from third parties.
How We Use Your Personal Information
The personal information you provide to us will allow us to fulfill your product or service order; alert you of new products or services, features, or enhancements; handle your customer service questions or issues; administer promotions, contests and sweepstakes; register your products; display relevant marketing to you; provide you software and application updates and upgrades; and notify you of promotions, updates, or special offers that we think may interest you. We also use your email address and phone number as part of the Beats Features in sending you messages about the Beats Features and other general announcements.
We keep track of your interactions with us, including but not limited to your activity within the Beats Features. We may use personal information that you provide to us to send messages to you in response to your request to perform an activity in connection with your use of any of the Beats Features. We may also use your personal information to contact you when necessary. From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Beats, you may not opt out of receiving these communications.
We may use your personal information with non-personal information that we have collected in a manner such that the end-product does not personally identify you or any other user of the Beats Features. We may make your personal information non-personally identifiable by either combining it with information about other users (aggregating your personal information with information about other users), or by removing characteristics (such as your name or email address) that make the information personally identifiable. This process is known as de-personalizing your information.
You grant us a royalty-free, worldwide, perpetual, irrevocable and fully transferable right and license to use your personal information in connection with the creation and development of analytical and statistical analysis tools relating to the use of the customer data we collect in providing the Beats Features (the "Analytical Data"). We are expressly authorized to make any commercial use of the Analytical Data, including without limitation, sharing the Analytical Data with third parties, provided that we do not sell, trade, or otherwise transfer from us any part of the Analytical Data that personally identifies any Beats Features users.
Cookies and Other Technologies
Our Site and certain of the Beats Features may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information.
You may be able to disable cookies on your web browser through your browser settings – please consult your browser’s help menu for assistance. Please note that certain Beats Features will not be available once cookies are disabled.
In some of our email messages, we use a “click-through URL” linked to content on the Site. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
A pixel tag or web beacon is an often-transparent graphic image, usually no larger than 1 pixel by 1 pixel, that is placed on a website or in an email that is used to monitor the behavior of the user visiting the website or sending the email. We may use web beacons and/or pixel tags for many purposes, including site usage analytics, advertising, auditing and reporting, and content and advertising personalization.
We may contract with third parties to assist us in gathering such data and to manage our advertising on other sites. These companies may also use tracking technologies to collect non-personally identifiable information about your visits to our Site and other websites and your interaction with our communications, including advertising, to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
Our servers automatically record information that your browser sends whenever you visit the Site. This information includes your Internet Protocol address, your browser type and version, the search engine you used to find the Beats Features, if any, referring and exit pages, date/time stamp and clickstream data, which Beats Features you use and when and how long you use them. We use this information to monitor and analyze how users use the Beats Features, to provide customer service, to maintain and improve the Beats Features, and to gather demographic information about our user base as a whole. We may use this information in our marketing and advertising services.
We do not knowingly collect personal information from children under 13. We take children's privacy seriously, and encourage parents to play an active role in their children's online experience at all times.
WHAT CHOICES DO YOU HAVE ABOUT THE COLLECTION AND USE OF YOUR PERSONAL INFORMATION?
Control of Your Information
You may change or delete any information you've shared with use by sending us an email here. We do keep records of past purchases and periodically back up information, so it may not be possible for you to delete all information we have stored, and we may retain certain information to prevent fraud and for customer and order management purposes.
Opting Out of Receiving Communications from Us
If you no longer want to receive our newsletter, emails or other announcements, you may unsubscribe by sending us an email here or replying to the unsubscribe link at the bottom of our emails. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your transactions.
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