The New Special Edition Beats Pill Is “Pretty Sweet”!

16 November 2012

By Mike Carroll, Co-Founder of Girl and Chocolate Skateboards

We’re stoked to announce the special edition, Pretty Sweet Beats Pill that is featured in our new film Pretty Sweet co-directed by my long time partner and friend, Spike Jonze.

I started skating when I was 10 years old in San Francisco, California and over time, skateboarding became my life. The friends I have made over the years through skating are family to me now. I always feel incredibly blessed that I was able to have something I loved so much become my professional career, and all of that lead to the launch of Girl Skateboards and 4 months later Chocolate skateboards. I get to spend almost everyday with friends that are so creative and passionate and who all share my appreciation for skateboarding- most importantly Rick and Spike.

When we were in the midst of making Pretty Sweet, Rick, Spike, and I decided to collaborate with Beats By Dr. Dre. It felt like a really natural and awesome fit. Beats cares about music and sound as much as we care about skateboarding. Music is a huge part of skateboarding and the Beats Pill has made it easy for us to bring music wherever we go. Film tours, demo’s, long drives, or just hanging out - It was the perfect piece for us to customize for this film. You can buy it and see for yourself beginning Sunday November 18th at

Pretty Sweet officially premieres on Friday, November 16 – These films are fun and inspiring to make. Hope you enjoy.




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  1. The New Special Edition Beats Pill Is “Pretty Sweet”!

    16 November 2012