Santa Monica- November 12, 2013- Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today announced that it will be expanding its offering of exceptional wireless products with the launch of the brand new Beats Studio Wireless headphones and the new Beats Pilland Beats Pill XL portable wireless speakers.
“These products incorporate everything that the Beats brand has come to represent- premium audio and unmatched aesthetic sensibility with the added benefit of freedom from the wires,“ said Beats president Luke Wood. “I think for most people the idea of wireless technology still seems complicated. We are significantly lowering the barrier to entry with these new wireless products by making them incredibly intuitive and easy to use without compromising great sound.”
"There is still enormous opportunity around wireless in consumer electronics, and in the audio category specifically," said Ben Arnold, Industry Analyst from The NPD Group. "Additionally, we're seeing that consumers are increasingly buying multiple pairs of headphones and speakers to suit their various lifestyle needs so the opportunities and growth potential in this category are endless."
Introducing The New Studio Wireless Headphones
This summer Beats launched the completely redesigned and reimagined Studio headphone bringing a truly elevated standard of quality, design, innovation and superior audio to the Beats product line. Today Beats is taking it yet another step further. The new Studio Wireless offers the same features and functionality including Adaptive Noise Cancelation, a rechargeable battery, and re-engineered sound via the Beats Acoustic Engine, all without the cord. Take phone calls, skip songs, and change the volume right from the “b” button and volume buttons on the ear cup. The Bluetooth connection allows for up to 12 hours of music listening or up to 20 hours when plugged into an audio device.
The new Beats Studio Wireless retails for $379.95 and will be widely available beginning December 2013 at www.beatsbydre.com and authorized Beats retailers.
Introducing The New Pill and the New Pill XL
The new Beats Pill XL is larger than the original Pill but still extremely lightweight with a built-in handle for extra portability. Pill XL is also Bluetooth and NFC-enabled for quick and easy pairing to other Pills and Bluetooth devices, and is optimized for phone calls. But it’s the brand new features and functionality that make this speaker an absolute must have, including the ability to amplify or stereo your music, accessory charging and more:
Tap to Amplify - Sync two Pill XLs by tapping them together to play the same song.
Tap to Stereo - Tap two Pill XLs together twice to make one the left channel and the other the right channel for a truly premium stereo sound.
Easy to Pair – All “tap to” functionality is built in and works without any attachments or apps.
Power management tools - Pill XL has a rechargeable, 15-hour, lithium-ion battery and a 5-light LED battery fuel gauge that indicates how much charge is left. To save power, Pill XL automatically shuts off after ten minutes of no signal detection.
Charge out –Charge your phone with extra juice from the Pill XL.
The next generation Beats Pill will come standard with the same new features and functionality as Pill XL built in and will retail for $199.95. The new Beats Pill XL retails for $299.95 and will be widely available beginning December 2013 at www.beatsbydre.com and authorized Beats retailers.
Additionally, today Beats is announcing a new line of Pill product accessories including life-size Pill characters made popular by the company’s critically acclaimed Pills campaign as well as new protective Pill sleeves and bicycle mounts that enable even more portability for the on-the-go listener. Images and additional assets are available upon request.
Beats maintains 57 percent dollar share of the $100+ premium headphone category in the U.S. (Source: The NPD Group's Retail Tracking Service January-September 2013). For more information please visit www.beatsbydre.com/presscenter.