NEWS AND EVENTS
Los Angeles- Wednesday, July 24, 2013- Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today proudly introduces the next generation of the company’s iconic Beats By Dr. Dre Studio headphone. The original Studio put Beats on the map, capturing the hearts and ears of consumers and creating demand for a premium sound experience. Today, the new Beats Studio marks an elevated standard of quality, innovation and design for everything Beats brings to market moving forward, reinforcing the company’s commitment to exquisite form, function, and most importantly sound.
"Music is my first love,” said Dr. Dre. “It’s how artists and producers communicate with their fans, but if the sound isn’t right then the emotion isn’t right and the meaning gets lost in translation.”
“With the original Studio headphone we set out to prove that people all around the world care enough about sound to invest in it – and we did," said Jimmy Iovine. “Now we are taking it a step further. The new Studio is tuned with balance, accuracy and emotion, has a breathtaking design and truly innovative technology. This is the sound of the future.”
Introducing the new Beats Studio headphone
Sound: Each pair of the new Beats Studio headphones is precisely tuned with new custom digital software called the Beats Acoustic Engine (BAE), to perfectly deliver a reengineered and reimagined Beats sound experience.
Design: Every detail in the new Beats Studio was specially crafted to create a streamlined look, feel, and fit. The new design features lighter materials, increased strength, improved flexibility and an acute attention to detail. There are no visible screws. There are no straight lines. The new design also features an ergonomic adjustment mechanism around the ear cups that enables them to adjust to the head without restriction via a single floating pivot.
Noise Canceling: The new Beats Studio features adaptive noise cancellation (ANC), which switches between two modes. In music mode, sound quality and noise cancellation are perfectly balanced to deliver a premium listening experience. When unplugged, the headphone provides a more aggressive noise reduction experience. All of the materials – from the ear cups to the headband – work in concert to isolate sound and improve the acoustics of the new Beats Studio.
Power Management: No more changing batteries. The new Beats Studio is a noise- cancelling headphone with a rechargeable, 20-hour, Lithium-Ion battery. Charge it in any USB port or outlet. A 5-light LED battery fuel gauge indicates how much charge is left while an auto on/off feature automatically shuts down the headphone once it is unplugged.
The new Beats Studio retails for $299.95 and will be widely available beginning August 2013 at www.beatsbydre.com and authorized Beats retailers.
For more information please visit www.beatsbydre.com/presscenter and follow @beatsbydre on Twitter #NewBeatsStudio. Images and additional assets are available upon request.
About Beats Electronics LLC:
Established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) provides a premium sound experience at every touch point of the consumer’s life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and digital music service MOG which will serve as the backbone for the company’s highly anticipated digital music service internally dubbed “Daisy”. The Beats’ mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile.
Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA. For more information, please visit http://www.beatsbydre.com/.
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