YOU AIN’T SEEN NOTHING YET… BEATS MUSIC WELCOMES BOZOMA SAINT JOHN AS SVP, HEAD OF GLOBAL MARKETING

02 April 2014

YOU AIN’T SEEN NOTHING YET… BEATS MUSIC WELCOMES BOZOMA SAINT JOHN AS SVP, HEAD OF GLOBAL MARKETING


Santa Monica, CA- April 2, 2014- Beats Music today announced that media maven Bozoma Saint John will be joining the company as head of it’s growing marketing team. In her role as SVP, Head of Global Marketing, Saint John will take the lead on all Beats Music marketing initiatives, from brand and performance marketing to collaborations with Target, Chevy, Beats Electronics and others. She will utilize her experience combining music with powerful international brands to further the Beats Music mission of delighting music fans and supporting a sustainable music business. Hand in hand with the Beats Music and Beats Electronics executive teams, Saint John will execute strategic marketing initiatives in order to earn and nurture true consumer brand recognition, loyalty and equity that will enable Beats Music to take its rightful place at the forefront of pop culture. She will report to Beats Music CEO Ian Rogers.

Developed and led by a team of executives that have spent their entire careers in service of music, fans, and artists– Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers- Beats Music brings fans and music lovers an unparalleled personalized and curated listening experience that answers two important questions: “What should I listen

“Boz’s passion for music and experience working directly with artists on behalf of a powerful international brand makes her a perfect fit for Beats Music”, Rogers said. “We’re fortunate to have her on our team.”

For the last decade and a half, Saint John has been blazing marketing and advertising trails across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive and sports.

Prior to joining Beats Music, Saint John served as the head of the Music and Entertainment Marketing Group at Pepsi-Cola North America where she was responsible for leading breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio. Saint John has spearheaded multiple 360º integrated programs that engaged tastemaker- consumers in the Pepsi brand through music, film, tv, print, online, grassroots, events, and retail vehicles.

During her tenure at Pepsi-Cola she has also activated celebrity endorsements with Kanye West, Nicki Minaj, Eminem, Katy Perry and her idol, Michael Jackson as well as managed brand integrations with media juggernauts like the Super Bowl, GRAMMY Awards, MTV VMAs, and CMA Awards. Her prior experience includes Vice President of Marketing for fashion brand Ashley Stewart, and traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB.

"When I was in the 10th grade I decided to run for a position on the student council with the campaign slogan “Nuthin but a Boz thang” so you might say joining Beats Music is like coming full circle, “ said Saint John. “I’ve been working my whole career to get here! I’m thrilled, and ready to win!"

Throughout her career, Saint John has been recognized by some of the industry’s most influential media outlets including Billboard Magazine’s Top Women in Music, and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Top Executives, and was featured on the cover of AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League.

A graduate of Wesleyan University with a BA in English and African American Studies, Bozoma is a native of Ghana (West Africa), was raised in Colorado, is an avid reader, hip hop music fanatic, Tupac Shakur academic and an insatiable shoe-zealot.

About Beats Music:

Beats Music is a new kind of streaming music service that focuses on providing a personalized music experience for each user through a unique blend of digital innovation and musical passion. Programmed by a trusted team of well-respected music experts with over 300 years of experience across all genres, Beats Music delivers the right music for any situation, any time, and any preference, personalized to your tastes. The result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well.

Beats Music was launched in 2014 through a unique collaboration between Interscope/Geffen/A&M chairman and Co-Founder/CEO of Beats Electronics Jimmy Iovine, legendary artist, producer and Co-Founder of Beats Electronics Dr. Dre and Beats Electronics President Luke Wood, led by CEO Ian Rogers and CCO, award-winning musician Trent Reznor of Nine Inch Nails. The company is privately held with offices in Santa Monica and San Francisco, CA.

CONTACT INFORMATION

Sarah Joyce, Beats By Dre

sarah.joyce@beatsbydre.com

Jessica Bass, Beats By Dre

Jessica.bass@beatsbydre.com

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