BEATS ELECTRONICS PROMOTES TJ GREWAL TO CHIEF PRODUCT OFFICER

13 December 2013

BEATS ELECTRONICS PROMOTES TJ GREWAL TO CHIEF PRODUCT OFFICER

SANTA MONICA — December 13, 2013— Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, has promoted TJ Grewal to the role of Chief Product Officer (CPO).

In his role as CPO, Grewal will influence and oversee the company’s ever expansive, ambitious product roadmap and will navigate Beats towards new categories, technological innovations, and design within premium audio. Grewal will also be responsible for further developing and guiding the Beats product team as the company continues its rapid global growth. Grewal will continue to report to Beats President Luke Wood.

“As we build on the Beats product portfolio we are fiercely committed to bringing superior quality and innovation to market. TJ has already played a major role in elevating the brand to where we are now and as CPO he will have complete oversight to take it even further,” said Wood. “There is no one I trust more with that responsibility.”

Formerly EVP of Global Operations and Product Development, Grewal was instrumental in the company’s transition into a fully operational, freestanding CE organization over the last year. Prior to joining Beats, Grewal held leadership positions at Brocade Communications and before that McKinsey & Company.

“Sound is a very rich platform to innovate upon,” said Grewal. “Over the last 10 months I’ve had the opportunity to help shape the next evolution of Beats products and I am looking forward to bringing new innovations to market that will excite and deliver value to our consumers around the world.”

About Beats Electronics, LLC

Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Additionally, Beats reaches consumers through strategic product partnerships that include Chrysler Group automobilesn and Hewlett Packard computers and monitors.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Santa Monica, CA.

CONTACT INFORMATION

Sarah Joyce, Beats By Dre

press@beatsbydre.com

Jessica Bass, Beats By Dre

press@beatsbydre.com

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