BEATS ELECTRONICS APPOINTS RAFFERTY JACKSON AS GENERAL COUNSEL

18 March 2013

BEATS ELECTRONICS APPOINTS RAFFERTY JACKSON AS GENERAL COUNSEL

Jackson Will Oversee All Legal Affairs in the US and Internationally as the Company Continues to Expand Its Global Reach

SANTA MONICA — March 18, 2013— Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, has appointed Rafferty Jackson as the company’s first General Counsel. Effective immediately, Jackson will serve as the principal legal advisor to Beats’ senior leadership team and will be responsible for providing strategic legal and business advice across all functions of Beats. Jackson will be based out of the company’s Santa Monica headquarters and will report to Beats President and COO Luke Wood.

“Rafferty’s 20 years of experience at the cross section of retail and technology is perfectly suited for Beats and where we’re heading,” said Wood. “As we continue to grow on a global scale, the addition of Rafferty makes our executive bench even stronger.”

“Joining Beats allows me to bring my technology and brand building expertise to the visionaries who are passionate about disrupting the sound and music market, “ said Jackson. “I am delighted to be part of the leadership team delivering Beats to its next level of performance, innovation and growth.”

Prior to joining Beats, Jackson served as VP and General Counsel at VF Outdoor, Inc. where she represented some of the world’s most recognizable outdoor retail brands including The North Face, JanSport, Lucy and Eagle Creek, as well as action sports retail brands Vans and Reef. Jackson has spent the better part of her 18 year career as an intellectual property and technology lawyer. She has also held the roles of General Counsel at Ubiquity Software Corporation PLC and Associate General Counsel at Macromedia Inc. (later acquired by Adobe Systems Inc.). When she was in private practice, she was seconded to WebTV Networks, a subsidiary of Microsoft Corporation.

Jackson was the Chairman of the Outdoor Industry Association Trade Advisory Council and was recently awarded the 2013 Outdoor Industry Association Advocacy Leadership Award. She received a BA with High Honors from the University of California at Santa Barbara and her JD from the University of California, Hastings College of the Law.

About Beats Electronics, LLC

Established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics provides a premium sound experience at every touch point of the consumer’s life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and digital music service MOG which will serve as the backbone for the company’s highly anticipated “daisy” digital music service. The company's mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA.

CONTACT INFORMATION

Sarah Joyce, Beats By Dre

press@beatsbydre.com

Jessica Bass, Beats By Dr. Dre

press@beatsbydre.com

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