Beats by Dr. Dre portable Pill speaker now pretty in pink, compliments of superstar Nicki Minaj, exclusively from AT&T

03 April 2013

SANTA MONICA — April 4, 2013— Beats Electronics, LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, has partnered with global music sensation Nicki Minaj on a special pink edition of the company’s popular Pill portable wireless Bluetooth speaker. Inspired by Nicki’s signature color, the pink Pill is now available for purchase for $199 exclusively at AT&T retail stores nationwide and online at att.com just in time for spring. The pink Pill adds another option to AT&T’s stacked lineup of Beats headphones and speakers.

Nicki said, "I am so excited about this product. It’s something I actually use. It’s a little tiny speaker that I can travel with yet the sound is incredibly loud and rich. I knew the barbz would not only love it, but that they'd want it in pink! So, here ya go barbz!!!! My PINK PILL!"

AT&T and Nicki Minaj will officially launch the Beats by Dr. Dre pink Pill in a brand new commercial set to premiere during American Idol on Wednesday, April 10. The television spot will also provide audiences with a taste of what the Beats global Pill campaign will look like in 2013 with the debut of a special Pill character. Beats continues to bring influential collaborations to the marketplace, working with the world’s most exciting innovation partners, artists, athletes, and fashion icons to incorporate a unique and individual style to its wildly popular headphones and speakers.

About the Beats By Dr. Dre Pill Speaker

The Pill offers wireless portability that makes listening to music accessible and easy. Despite its compact size, the Pill produces powerful sound for every room in the house that can be controlled through any paired device. The Pill is cord and hassle free, lightweight and small enough to fit in a briefcase, purse or backpack. The Pill’s Bluetooth capability and internal micro- phone make talking on the phone easier and better sounding than ever before. The Pill is also NFC enabled for easy tap to pair streaming.

Additionally, this summer Beats will be launching a special pink edition of the popular urBeats earphones. UrBeats are specifically designed to be a substantial upgrade from the headphones that come with your music player: more durability, better sound, and a chance to do real justice to your music.

Images and additional assets are available upon request. For more information please visit beatsbydre.com.

About Beats Electronics:

Established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) provides a premium sound experience at every touch point of the consumer’s life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and digital music service MOG which will serve as the backbone for the company’s highly anticipated digital music service internally dubbed “Daisy”. The Beats’ mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA. For more information, please visit beatsbydre.com.


About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.


Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com. This news release and other announcements are available at www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

CONTACT INFORMATION

Sarah Joyce, Beats By Dre

press@beatsbydre.com

Jessica Bass, Beats By Dr. Dre

press@beatsbydre.com

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