Sound has been an afterthought for way too long. Our mission is to put an end to that. You deserve to hear your music the way the artist would play it back for you. And now, you can connect with them in a way you never imagined.
SOUND AS THE ARTIST INTENDED
BeatsAudio™ technology is handcrafted by Dr. Dre and Jimmy Iovine, the guys behind so many of your favorite hits. They've taken their countless hours of experience in the studio, working with world class artists, and translated that to their approach with BeatsAudio™. The end result is a unique blend of science and artistry, which they apply to our distinct tuning process. They care about this so much, they tune every single BeatsAudio™ product themselves.